Spring Forward 2026

As the Traffic and Productions Director for Second Story Media, I worked alongside an incredible team to coordinate Spring Forward, the Department of Communication’s annual alumni networking event. This project was a true team effort, and I was fortunate to collaborate with a powerhouse group: Kamryn Agurs, Ayana Davis-Slade, Catelin Hochstrasser, and Emily Peele. My role focused on keeping our production timely and organized, ensuring that despite the fast-paced nature of the event and our incredibly strict deadlines, we stayed on track as a collective unit.

The process was far from linear. After developing a full set of deliverables and a brand kit, which we all collaborated on, we faced an unexpected crisis that forced us to pivot our entire strategy almost overnight. On multiple occasions, we even had to pause our active promotions to account for sudden logistical changes. Throughout these shifts, I focused on helping the team stay calm under pressure and maintain our momentum.

Beyond the logistics, this experience was a masterclass in professional communication and creative resilience. I contributed directly to the creation of social media graphics and the final brand kit, all while learning how to maintain a high level of professionalism during intense client meetings. Despite the constant hurdles, our team’s agility paid off: the event saw an impressive attendance of over 170 people, successfully bringing together a diverse group of alumni, faculty, and students for a night of meaningful networking. I was also given the opportunity to moderate the first panel of the day — “Planting the Seeds: From First Job to Career Growth”.