Class Projects
Appalachian State University
August 2022 - May 2026
MKT3225: Digital Marketing
At the start of the semester, we were tasked with selecting a major brand to serve as the foundation for a semester-long, in-depth analysis. I chose Ralph Lauren, a brand that perfectly balances timeless heritage with modern luxury. Throughout the course, I conducted a full-scale deep dive into their communication and marketing strategies. This project allowed me to treat Ralph Lauren as a real-world client, applying everything I’ve learned about strategic insights to analyze how such a massive legacy brand maintains its relevance in a constantly shifting media landscape.
COM3618: Public Relations Writing
My PR Writing course provided a solid technical foundation for my career. Through a series of mock press releases for various industries, I learned the art of crafting a compelling 'hook' and mastering AP Style. These assignments were the perfect training ground for me to practice writing under tight deadlines and ensuring every word serves a strategic purpose. This experience gave me the confidence to transition from academic exercises to creating professional media materials for real-world organizations.